KBS News
By Ee Sumin
Many people want to buy a gift set before the New Year holidays. [When doing so] pay particular attention to oversized packaging. [Some gift sets] are packaged to look bulky compared to the contents, which deceives consumers’ eyes, has too high a price, causes pollution and wastes resources.
In a large discount store in Seoul for the Lunar New Year holiday, a [local authority] joint inspection team has cracked down on overpacking. It’s one of the mainstream gift sets you’ll find as part of a lot of New Year’s gifts.
Enforcement criteria are the space taken up by the product and the number of packages [inside]. If more than one item is included, the space (excluding the product) should be 25% or less and the item should be packaged no more than two times. This product contains liquor, cups and coasters, but there is plenty of space left on the sides of the coasters. [The effect is] that the consumer “sees” 25% more product as part of the gift set than is actually there.
In another large department store, two bottles of nutrients were packed in a set, and the space in the box is noticeable. A member of the inspection team said: “The ratio of other space occupied by the product to the inside of the packaging must be 25% or less.”
Even if there is a suspicion of overpacking with the naked eye, [shoppers] can’t open it directly because it is on sale. If a manufacturer is instructed to inspect by a packaging inspection agency, the manufacturer must request an inspection and submit the results within 20 days. If the product turns out to be overpacked, a fine of ₩1 million is imposed. For second offences it’s ₩2 million and the third infraction attracts a fine of ₩3 million. Last year, 63 cases were caught in Seoul alone, with fines of ₩32 million won being imposed. Ee Soyeon, Seoul City Resource Recycling and Recycling Team Manager, said: “[We are] reducing any burden on producers or consumers due to overpacking. And now we want to prevent the environmental pollution and waste of overpacking.”
Consumers also need to spend wisely on stalls rather than paying attention to the colorful packaging of gift sets.
Analysis: Seollal – “Chinese New Year” – is one of the two biggest festivals in Korea, alongside the autumn harvest festival, Chuseok. Koreans will make journeys to relatives’ houses (causing massive disruption on travel networks and the roads) and many women find the period extremely tiring as they are expected to undertake the lion’s share of the cooking and cleaning for the celebration. Elaborately-wrapped and packaged food gift hampers are very popular at this time of year – but as the articles states, they may not represent the best value.